Everyone knows the announcing, “One guy’s trash is some other guy’s treasure.” However have you ever ever questioned how that treasure ended up as trash within the first position?
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IKEA Norway has the solutions. In an advert selling their Lifestyles Assortment 2022, the corporate went to more than a few Norwegian properties and located used furnishings which want new homeowners. The video then highlights the other causes — some critical, others extra trivial — these things are being deserted.
As an example, a SAGSTUA mattress body is being given away after the couple who owned it were given a divorce. There’s additionally a collection of TOLEDO chairs, purchased in 1977, that’s being resold after the landlord died ultimate 12 months. Some other proprietor has put his MARKUS chair again in the marketplace after his female friend discovered it too cheesy. After which there’s a FJÄLLBO shelf that’s been left at the back of as it used to be too onerous to gather.
“Lifestyles is a rollercoaster,” IKEA wrote, “so there can also be many explanation why you’ve gotten furnishings you now not want.”
To turn into extra sustainable, IKEA has been encouraging shoppers to promote their furnishings again to the corporate, who will then to find new homeowners keen to take house the pre-loved pieces. It’s undoubtedly higher than sending your outdated stuff directly to the unload.
“We needed to turn how we needless to say furnishings isn’t essentially helpful endlessly,” mentioned IKEA International Advertising and marketing Supervisor Roberto Giannone. “Our new secondhand shops are wanted as a result of existence occurs, and we wanted a extra sustainable method of treating our furnishings.”
How efficient the advert is is still observed. Some received’t thoughts purchasing a chair that used to be discarded as a result of its proprietor’s female friend discovered it cheesy, however many would possibly have 2d ideas a couple of chair that used to be deserted as a result of its proprietor gave up the ghost.
What do you suppose? Do you prefer this new initiative by means of IKEA or would you slightly now not know the rationale an merchandise is being resold?
